Sharethrough Inc.completes merger with Equativ

On June 12, 2024,  Sharethrough Inc. completed the sale of all its issued and outstanding shares to Equativ, a global independent ad tech company.

Sharethrough Inc., based in Canada, is a leading independent omnichannel ad exchange that provides innovative advertising solutions across various digital platforms.

McCarthy Tétrault advised Sharethrough Inc. with a team led by Vincent Laurin that included Mathieu Laflamme, Vincent Laurin, Alexis Hudon, Laurence Cromp-Lapierre, Francis Langlois, Gabriel Boulianne Gobeil, Obruche Heinanen, Denise Brierley, Marie-Josée Nadeau, Marieve St-Pierre and Kevin Gao (M&A), Étienne Guertin (Financial Services), Émilie Thibault (Labour & Employment); Marie-Soleil Landry and Joannie Marcoux (Tax), and Dominic Thérien and Kate McNeece (Competition/Antitrust & Foreign Investment).