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Blue Ant Media Inc. acquires Media Pulse Insights and Technology Inc.

Date Closed

September 23, 2022

Lead Office


On September 23, 2022, Blue Ant Media Inc. ("Blue Ant Media") acquired all of the outstanding shares of Media Pulse Insights and Technology Inc. ("Media Pulse"). Media Pulse will become a stand alone entity under the Blue Ant Media umbrella. The acquisition further broadens Blue Ant Media’s capabilities and expertise in the Canadian media arena, enabling them to offer advertisers and agencies across the country access to a full range of platforms to build profile on CTV and free, ad-supported streaming (FAST) services, via direct sales or programmatically.

Blue Ant Media Inc., headquartered in Toronto, is a privately held, international content producer, distributor and channel operator.

Media Pulse Insights & Technology Inc. is a Canadian Media company that sources and curates premium connected TV inventory for brands and advertisers.

McCarthy Tétrault advised Blue Ant Media Inc. with a team led by Robert O. Hansen that included Grant Buchanan, Victoria de Luna, Adil Akbar (Business), Stephanie Dewey (Tax), Conrad Lee (Technology), Patrick Pengelly, Simmy Sahdra (Labour & Employment), and D.J. Lynde (Financial Services).