Consumer Products

Foresight to prepare you for tomorrow's challenges today

Leading consumer products manufacturers and distributors are kept ahead of the curve in an increasingly competitive, dynamic and global market with the guidance of our multi-disciplinary team - part of our Retail and Consumer Markets Group.

A practical and collaborative approach to success

We understand the opportunities and challenges clients face that are unique to the consumer-facing sector – and develop fresh, custom and contextual advice for your needs. Our extensive experience includes advising clients across a range of consumer product sectors such as clothing and household goods, personal care, cosmetics, luxury goods, electrical products and more. Clients are positioned for success by leveraging our understanding of how each product type is regulated differently. Our advice and legal solutions reflect these nuances to ensure compliance and optimize risk management.

Working in concert with your business and legal teams, we bring a practical, industry-focused approach to achieve your strategic objectives. Our lawyers bring vast expertise in the areas of:

  • M&A (including acquisitions and disposition of brands and businesses);
  • commercial agreements;
  • human resources;
  • intellectual property protection and litigation;
  • branding, tax and e-commerce;
  • product compliance, liability and recalls;
  • consumer protection;
  • supply chain;
  • trade and customs; and
  • competition/antitrust and litigation.

Leveraging our relationships and experience in the industry, we support companies in entering and expanding in the Canadian market. We also identify promising foreign markets, working closely with international institutions, including the World Trade Organization, to address unfair or illegal trade barriers, build international business coalitions and promote business-friendly trade practices. Active in numerous industry associations such as Food and Consumer Products of Canada, we are on the inside of information flow and work hard to ensure our clients are as well.

We are the only call you need to make for pragmatic advice.