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Consumer Products

Foresight to prepare you for tomorrow's challenges today

Leading consumer products manufacturers and distributors are kept ahead of the curve in an increasingly competitive, dynamic and global market with the guidance of our multi-disciplinary team - part of our Retail and Consumer Markets Group.


Download Cross-Border: A Consumer Products Industry Guide to Doing Business in Canada 2021 Edition

Cross-Border - A Consumer Products Industry Guide to Doing Business in Canada

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A practical and collaborative approach to success

We understand the opportunities and challenges clients face that are unique to the consumer-facing sector – and develop fresh, custom and contextual advice for your needs. Our extensive experience includes advising clients across a range of consumer product sectors such as clothing and household goods, personal care, cosmetics, luxury goods, electrical products, pet products and more. Clients are positioned for success by leveraging our understanding of how each product type is regulated differently. Our advice and legal solutions reflect these nuances to ensure compliance and optimize risk management.

Working in concert with your business and legal teams, we bring a practical, industry-focused approach to achieve your strategic objectives. Our lawyers bring vast expertise in the areas of:

  • M&A (including acquisitions and disposition of brands and businesses);
  • commercial agreements;
  • human resources;
  • intellectual property protection and litigation;
  • branding, tax and e-commerce;
  • product compliance, liability and recalls;
  • consumer protection;
  • supply chain;
  • trade and customs; and
  • competition/antitrust and litigation.

Leveraging our relationships and experience in the industry, we support companies in entering and expanding in the Canadian market. We also identify promising foreign markets, working closely with international institutions, including the World Trade Organization, to address unfair or illegal trade barriers, build international business coalitions and promote business-friendly trade practices. Active in numerous industry associations such as Food and Consumer Products of Canada, we are on the inside of information flow and work hard to ensure our clients are as well.

We are the only call you need to make for pragmatic advice.

Spotlight Product Areas

Pet Industry Team

With the rapidly growing demand for pet food and products, pet care and related services, our firm has established a specialized team to help our clients navigate the commercial and regulatory landscape of the pet industry. Our team works across practices and regions to provide strategic advice on mergers and acquisitions, insurance, financing and strategic investments, product liability and class actions, patents and trademarks, regulatory issues, marketing and advertising, trade and supply chain matters, and more. As active participants in industry associations such as the Pet Food Association of Canada, Food Health and Consumer Products Canada, and Retail Council of Canada, we recognize issues of importance and connect our clients with other industry players so they can collaborate in a legally compliant, proactive way.