Canada has a vibrant media industry and a comprehensive framework to regulate advertising and marketing activities, focusing on transparency, accuracy, and fairness for consumers. Canadian advertising is overseen by multiple federal and provincial agencies, as well as a self-regulating body. Each has its own set of guidelines and regulations, encompassing a wide range of mediums, including television, radio, print, online, consumer packaging, and more. The digital revolution and proliferation of social media pose new challenges, prompting discussions and adjustments in the regulatory landscape.

In the Canada chapter of The Legal 500: Advertising & Marketing Comparative Guide, lawyers from McCarthy Tétrault’s Retail & Consumer Markets, International Trade & Investment, and Antitrust & Foreign Investment groups provide a detailed and pragmatic overview of the law and practice of advertising and marketing law across Canada. Their comprehensive analysis and commentary covers a wide-range of current issues affecting advertising and marketing, including, among others, the regulation of:

• False and misleading advertising
• Environmental or “green” advertising
• Influencers and brand ambassadors
• Direct marketing, such as email, SMS, and direct mail
• Restrictions on advertising to children and young people
• Relationships between advertising law and IP law, contract law, and human rights law
• Breaches of advertising law and regulation are how they’re enforced

The full guide is available on the website of The Legal 500.

With unmatched industry experience, practical and contextual advice, and custom, integrated teams, our Retail and Consumer Markets Group helps clients overcome the daily challenges inherent in the industry and take advantage of emerging trends that benefit their businesses. Our deep-rooted knowledge and global business experience enables us to advise on significant mandates across all sectors and pair clients with the most experienced and capable professionals to provide top-tier legal and strategic business advice, whatever the challenge. Find out how we can help you.