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Genius Sports Media Inc. announces long-term partnership with CFL

Date Closed

December 10, 2021

Lead Office


On December 10, 2021, Genius Sports Media Inc. ("Genius Sports") announced a landmark strategic partnership with the Canadian Football League ("CFL"), the second largest football league globally.

Genius Sports, a data, technology and commercial company that connects sports, betting and media. Genius Sports will provide a wide range of technology and services that will enable the CFL to accelerate its growth plans and engage existing and new markets.

McCarthy Tétrault LLP is advising Genius Sports Media Inc. with a team led by Danielle Bush and Matthew Kelleher that included Mark McEwan and Gianluca Mazzanti (Business), Brett Anderson and Jeremy Ho (Tax).