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Our Strategy

Building competitive advantage for sustained success is as important to our Firm as it is to our clients. Our strategy ensures we deliver the very best in service, advocacy and advice, and as our clients’ businesses grow, that we will always be on the cutting edge of what they need.

Our strategy is unique in the legal market. Borne out of our values and enabled by our entrepreneurial spirit, it helps us meet our clients’ most pressing legal and business challenges. Our goal is to be:

  • Canada’s top law firm serving public and private enterprises
  • an enabler of our clients’ success globally
  • a leader in innovation to help our clients more effectively 
  • home to an environment that fosters and supports inclusion, collaboration and entrepreneurialism

To achieve this, we’re focused on five strategic pillars across all areas of our Firm. These pillars were established by listening to our clients, to our people, and to the market. By understanding the challenges and opportunities faced by these stakeholders, we are confident that our Firm will continue to thrive and grow.

  • Focus on industries and strategic issues  We are pioneers in the legal industry for our focus on developing industry-specific expertise amongst our lawyers. We also work to identify the industries and strategic issues of tomorrow to help clients address new challenges and capitalize on opportunities. Our deep knowledge of our clients’ industries and those that drive the Canadian and global economies allow us to provide the most relevant, strategic, and timely advice. Clients benefit from our collaborative, integrated cross-practice approach and commitment to success that’s supported by our deep sector knowledge and expertise. 
  • Provide seamless client service beyond Canada – No matter where our clients do business around the world, we are dedicated to providing borderless client service to support their goals. Along with our global experience and region-specific expertise, we have fully integrated Canadian and international offices that allow us to seamlessly advise clients on multijurisdictional matters. We also build strong relationships and collaborate with law firms and other talent across the globe to provide our clients with the best support, wherever their business takes them. 
  • Grow and deepen our client relationships – Clients are always our top priority, and we are committed to deepening our client relationships, at all levels, through our focus on top-tier service and our role as trusted business advisors. In addition to providing the legal excellence our clients expect, we continually work to deliver added value through our thought leadership, insights and proactive solutions for their most important business and legal issues. 
  • Innovate the way we work – Collaboration, excellence and innovation are at the core of the way we work, within our Firm, and with our clients. Our Firm has a history of pioneering new service delivery models and offerings, including establishing Dialogue Project Management®, our proprietary legal project management process, and the launch of our MT>Divisions. We will continue to identify and develop new solutions and enhance our data-driven insights to ensure we meet clients’ changing needs. 
  • Invest in our people – In order to provide the best service, we are dedicated to acquiring and developing diverse, top talent. Across our Firm, in every area, we are recommitting to consistent and high-level recruitment and training and to making more development opportunities available to our people. As one of Canada’s Best Employers, we continue to drive a deeply inclusive workplace culture, as this continued investment in our people is paramount to our values, to our growth, and to our Firm’s and clients’ success.