McCarthy Tétrault Launches MT❯Play, a Global Gaming Consultancy Firm

Toronto, January 31, 2019 – McCarthy Tétrault has launched global gaming consultancy firm MT❯Play, a venture of McCarthy Tétrault. The gaming industry is experiencing rapid transformation – largely driven by technology, demographics and regulatory change. MT❯Play focuses on the future market landscape, setting public and private sector gaming organizations up for long-term success by assisting them to pro-actively manage commercial, legal, regulatory and reputational risks, and capitalize on opportunities presented by technological innovation and shifts in consumer behaviour.

From government bodies and corporations, to casinos and consumers, it is a critical time in the market for all industry stakeholders. Legislation and regulation have failed to keep pace with unprecedented industry developments, including the rise of online gaming and eSports. Additional market pressure stems from increasingly complex regulatory expectations in the areas such as social responsibility and anti-money laundering.

“MT❯Play recognizes that we live and work in an increasingly interconnected, global marketplace, and traditional methods of providing professional services may no longer suffice”, said Ilkim Hincer, President  and Founder of MT❯Play. “Our team consists of industry leaders with practical, operational experience, who are also at the forefront of developments in market trends and therefore able to effectively meet changing client needs.”

MT❯Play provides advisory, strategic, technical and operational services. Supported by the platform of McCarthy Tétrault, MT❯Play offers expertise in both traditional and evolving aspects of the gaming industry across six key areas:

  • Gaming
  • Lottery
  • eSports
  • Fantasy Sports
  • i-Gaming
  • Sports Betting

To provide the gaming industry with a truly unique service with unparalleled expertise, MT❯Play has established strategic alliances with some of the most respected firms and individuals within the gaming space, both in Canada and internationally. This includes industry leaders across anti-money laundering, compliance, cybersecurity, data governance and privacy, artificial intelligence, responsible gaming, public affairs, procurement and governance. MT❯Play offers scalable teams and tailored solutions to clients across the gaming spectrum.

MT❯Play is part of McCarthy Tétrault’s innovative  service lines, which include MT❯3 and MT❯OnDemand. You can find more information about MT❯Play here.


About McCarthy Tétrault

McCarthy Tétrault LLP provides a broad range of legal services, advising on large and complex assignments for Canadian and international interests. The firm has substantial presence in Canada’s major commercial centres as well as in New York City and London, UK.

Built on an integrated approach to the practice of law and delivery of innovative client services, the firm brings its legal talent, industry insight and practice experience to help clients achieve the results that are important to them.

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