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Transaction/Case Details

Mattel completes US$460 million acquisition of MEGA Brands

DATE CLOSED

April 30, 2014

BUSINESS SECTOR

General Merchandising / Retail

LEAD OFFICE

Toronto

VALUE

460 Million USD


OVERVIEW

On April 30, 2014, Mattel Inc., the world’s No. 1 toy maker,  acquired Mega Brands Inc., the world’s second-largest maker of construction sets after Denmark’s Lego, for a total value of US$460 million. The transaction marks the sale of Canada’s largest publicly traded toy company, which was founded in 1967, and grew to become the leading maker of pre-school construction toys.

Mattel, headquartered in El Segundo, California, is a worldwide designer, manufacturer and marketer of toys and family products. Mattel's portfolio of brands includes Barbie, Hot Wheel, Fisher-Price and others.

MEGA Brands, headquartered in Montréal, Québec, is Canada’s largest toy maker, and has approximately 1,700 employees with offices, manufacturing facilities and distribution centers in 17 countries.

McCarthy Tétrault LLP represented Mattel, as acquiror. The team was led by David Woolcombe and consisted of Dominique Amyot-Bilodeau, Jonathan Bitran, Martin Boodman, Oliver Borgers, John Boscariol, Elaine Buzzell, Mathieu Dubord, Nathalie Gagnon, François Giroux, Marjolaine Hémond Hotte, Krista Lawson, Charles Morgan, Simon Potter, Gabrielle Richards, Max Rogan, Deandra Schubert, Rachel Solyom, Cindy Vaillancourt, and Véronique Wattiez Larose.

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